Thursday, November 30, 2006
Positioning of Advertisments
by Carl Hoffman
After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.
The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.
But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.
Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.
If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.
Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).
People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.
Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.
AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.
This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues
There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.
You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.
Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, while generating revenues from their exploration.
And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing while altering the positions to better supplement your earnings.
Authors Resource Box:
Carl Hoffman has over 20 years of sales and marketing experience and has many online ventures.
Start your own on line business in 3 easy steps. http://www.CEHoffman.com/pips.html
Shopping? We have thousands of ideas. http://www.pennywarehouseonline.com
View Original Article Source at Altrana.com
After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.
The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.
But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.
Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.
If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.
Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).
People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.
Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.
AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.
This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues
There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.
You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.
Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, while generating revenues from their exploration.
And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing while altering the positions to better supplement your earnings.
Authors Resource Box:
Carl Hoffman has over 20 years of sales and marketing experience and has many online ventures.
Start your own on line business in 3 easy steps. http://www.CEHoffman.com/pips.html
Shopping? We have thousands of ideas. http://www.pennywarehouseonline.com
View Original Article Source at Altrana.com
Positioning of Advertisments
by Carl Hoffman
After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.
The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.
But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.
Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.
If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.
Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).
People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.
Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.
AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.
This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues
There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.
You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.
Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, while generating revenues from their exploration.
And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing while altering the positions to better supplement your earnings.
Authors Resource Box:
Carl Hoffman has over 20 years of sales and marketing experience and has many online ventures.
Start your own on line business in 3 easy steps. http://www.CEHoffman.com/pips.html
Shopping? We have thousands of ideas. http://www.pennywarehouseonline.com
View Original Article Source at Altrana.com
After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.
The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.
But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.
Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.
If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.
Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).
People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.
Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.
AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.
This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues
There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.
You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.
Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, while generating revenues from their exploration.
And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing while altering the positions to better supplement your earnings.
Authors Resource Box:
Carl Hoffman has over 20 years of sales and marketing experience and has many online ventures.
Start your own on line business in 3 easy steps. http://www.CEHoffman.com/pips.html
Shopping? We have thousands of ideas. http://www.pennywarehouseonline.com
View Original Article Source at Altrana.com
Wednesday, November 29, 2006
The Best Places To Get Free Content Which Very Few People Know About
by Wyatt Lee
Everybody knows that getting fresh content is vital to a website's success. The problem is, what is the best way to get it?
Well, there are a number of ways that you can do it. Internet marketing professionals would recommend that you go to the article directories to get instant content. But so many people are doing it nowadays, and there is also the requirement to include the author's biography, so you cannot claim it as your own.
Of course, you can also write your own content. But this is a very tedious job which involves lots of researching on your part. It could be many hours, or even days before you can write one complete article on your own.
So what is the best solution here? The key is to go to places where very few people know about, and get your ideas from there. In this article, I will share with you 4 of the best places to get free content which very few people know about.
1. Creative Commons
Creative commons is a novel and innovative licensing method that allows writers to initiate a certain project, and other parties will be given the permission to join in the project at any given time to contribute whatever they know, or any fresh ideas they can come up with. Indeed, a creative common involves a form of co-creatorship that is something like a joint venture, an idea which many believe is perfect for the digital age.
If you want to know what a creative common is all about, you can head on down to Wikipedia, a hugely popular user-driven online encyclopedia. If you intend to use works that are under a creative commons license, you can check out Creativecommons.org to find some projects with a creative commons license.
2. Public domain information
Let me explain a bit about public domain information. It basically embodies all the works that have been made in 1922 or earlier, or works belonging to authors who had passed away 70 years or more ago. This includes a large collection of creative undertakings that are waiting to be published the right way. For example, a classic piece of recipe or formula can be transformed into an eBook which you can sell or give away for free.
You can even post the same piece of work on your website without any legal limitations. There are a lot of public domain works that have already been converted in digital form.
I suggest that you go to Gutenberg.org for the best collection of these online converted works.
3. Use images as content
You may not know about this, but images do make great content as well. They can enhance the general appearance of your web pages, and help to bring more life to your website. But of course, you cannot just use any image you find on the Internet, because they are all copyrighted material, and those that are being offered on the market usually fetch very high prices.
Fortunately, it is possible for you to seek out images that are not bounded by any restrictions, and you are free to use them in anyway you want. You can find many such images at sxc.hu.
4. Government websites
Strange as it may seem, but you can get some free contents from government websites. Basically, contents published in government websites cannot be copyrighted. The rationale behind this is that the government has prepared such content for the benefit of its people, hence it can be used freely on your website.
The bottom-line here is not to follow the crowd and do what the rest are doing. The resources outlined above are some of the best places that you can go to for unique and fresh contents. These are methods which still very few people know about.
Authors Resource Box:
Wyatt Lee is an expert author specializing on the subject of Internet marketing. Please visit his Internet marketing strategy blog for all the best tips and latest news on the world of Internet marketing.
View Original Article Source at Altrana.com
Everybody knows that getting fresh content is vital to a website's success. The problem is, what is the best way to get it?
Well, there are a number of ways that you can do it. Internet marketing professionals would recommend that you go to the article directories to get instant content. But so many people are doing it nowadays, and there is also the requirement to include the author's biography, so you cannot claim it as your own.
Of course, you can also write your own content. But this is a very tedious job which involves lots of researching on your part. It could be many hours, or even days before you can write one complete article on your own.
So what is the best solution here? The key is to go to places where very few people know about, and get your ideas from there. In this article, I will share with you 4 of the best places to get free content which very few people know about.
1. Creative Commons
Creative commons is a novel and innovative licensing method that allows writers to initiate a certain project, and other parties will be given the permission to join in the project at any given time to contribute whatever they know, or any fresh ideas they can come up with. Indeed, a creative common involves a form of co-creatorship that is something like a joint venture, an idea which many believe is perfect for the digital age.
If you want to know what a creative common is all about, you can head on down to Wikipedia, a hugely popular user-driven online encyclopedia. If you intend to use works that are under a creative commons license, you can check out Creativecommons.org to find some projects with a creative commons license.
2. Public domain information
Let me explain a bit about public domain information. It basically embodies all the works that have been made in 1922 or earlier, or works belonging to authors who had passed away 70 years or more ago. This includes a large collection of creative undertakings that are waiting to be published the right way. For example, a classic piece of recipe or formula can be transformed into an eBook which you can sell or give away for free.
You can even post the same piece of work on your website without any legal limitations. There are a lot of public domain works that have already been converted in digital form.
I suggest that you go to Gutenberg.org for the best collection of these online converted works.
3. Use images as content
You may not know about this, but images do make great content as well. They can enhance the general appearance of your web pages, and help to bring more life to your website. But of course, you cannot just use any image you find on the Internet, because they are all copyrighted material, and those that are being offered on the market usually fetch very high prices.
Fortunately, it is possible for you to seek out images that are not bounded by any restrictions, and you are free to use them in anyway you want. You can find many such images at sxc.hu.
4. Government websites
Strange as it may seem, but you can get some free contents from government websites. Basically, contents published in government websites cannot be copyrighted. The rationale behind this is that the government has prepared such content for the benefit of its people, hence it can be used freely on your website.
The bottom-line here is not to follow the crowd and do what the rest are doing. The resources outlined above are some of the best places that you can go to for unique and fresh contents. These are methods which still very few people know about.
Authors Resource Box:
Wyatt Lee is an expert author specializing on the subject of Internet marketing. Please visit his Internet marketing strategy blog for all the best tips and latest news on the world of Internet marketing.
View Original Article Source at Altrana.com
Tuesday, November 28, 2006
Worthless Adsense Dating Sites
by Shane Hester
Millions of people search the internet everyday looking for true love, sex, pen pals, romance and so forth. It is no wonder why e-marketers have jumped on the dating site band wagon.
But why must they flood the internet with so called dating sites that are nothing more than adsense links that redirect surfers to other sites that usually, are nothing more than adsense dating sites as well.
This is a great income maker for e-marketers, but such tactics do nothing for the real dating services that need real people to join in order to continue providing the aforementioned service. Not to mention the added cost of advertising on services like adwords and overture.
The increase in marketing cost also hurts the consumer, due to increased prices that are being passed along from the dating sites. This is what online dating has come to; worthless, time consuming surfing and increased cost for people who want to start dating and continue dating online.
Well guess what e-marketers, if this trend continues along the path it is on, paid subscriptions for online dating will become a thing of the past as free dating will be the only dating services left and that means those adsense sites you have spent so much time making, will not be making anymore money because the only companies paying to advertise will be you! How do you like that catch twenty-two scenario?
I have an idea. Why not create a real site to promote and tell visitors which dating service they are being sent to. There are such things as affiliate programs that will pay you for promoting a real service and at the same time, make it easy and convenient for people visiting your site.
Now, do not get me wrong. I do believe in the Adsense marketing system. It is a very helpful tool when used the right way. Adsense was not created for marketers to build websites based solely on promotional ads. It was built for marketers who have an existing website and would like to make additional income from their site by placing relevant ads from other companies on their website and in return, receive a share of the earnings. In addition, said marketers have another way to promote their site by having ads placed in the content of other related sites.
There are plenty of dating sites on the web that are using the Adsense system correctly and have very satisfied members. But these sites are not where the problem lies. The problem comes from sites that are not really dating sites and have no real connection to any real dating site or service.
E-marketers simply build pages with just enough keywords to get the dating ads from Adsense to appear on their pages and then plaster these pages over the internet for surfers to access. When surfers find these pages, and there is nothing on the pages except for the Adsense ads, there is a high probability that they will click one of the ads thinking that they are going to a part of the site they are on. But surprise, surprise, they are now back on the dating site they chose not to join thirty minutes ago.
This happens very often on the internet nowadays; not just on dating sites either. One of the main culprits to this is sparked from Adwords. Yes. Adwords. Marketers are allowed to post a different web address to be visible in the ad from what their actual web address really is. If everyone posted the actual web address, surfers would be able to see where the link is sending them to before they click. (This is a helpful tip that will save good marketers from paying for worthless clicks.)
Let us talk about people looking for love. Most people that are looking to join a dating site have either already tried some of the mainstream dating services or just do not know which one to join. The last thing they need is to be detoured from trying online adult dating because of the aggravation of said e-marketers.
In summary, stop wasting everyones time and costing companies. If you want to make money with Adsense on a dating site or any other site for that matter, go build a real site whether it is an affiliate site, co-brand or your own site and place Adsense ads in a way that lets people know that these are not links to pages of your site. You will find that there is plenty of money to be made using this technique and you will cause no inconvenience for surfers.
Authors Resource Box:
Shane Hester sets the scene for singles.
A whole world awaits curious eyes and eager adults.
Find out how to improve your dating experiences at my website which is at http://www.officialsingle-no-more.com
View Original Article Source at Altrana.com
Millions of people search the internet everyday looking for true love, sex, pen pals, romance and so forth. It is no wonder why e-marketers have jumped on the dating site band wagon.
But why must they flood the internet with so called dating sites that are nothing more than adsense links that redirect surfers to other sites that usually, are nothing more than adsense dating sites as well.
This is a great income maker for e-marketers, but such tactics do nothing for the real dating services that need real people to join in order to continue providing the aforementioned service. Not to mention the added cost of advertising on services like adwords and overture.
The increase in marketing cost also hurts the consumer, due to increased prices that are being passed along from the dating sites. This is what online dating has come to; worthless, time consuming surfing and increased cost for people who want to start dating and continue dating online.
Well guess what e-marketers, if this trend continues along the path it is on, paid subscriptions for online dating will become a thing of the past as free dating will be the only dating services left and that means those adsense sites you have spent so much time making, will not be making anymore money because the only companies paying to advertise will be you! How do you like that catch twenty-two scenario?
I have an idea. Why not create a real site to promote and tell visitors which dating service they are being sent to. There are such things as affiliate programs that will pay you for promoting a real service and at the same time, make it easy and convenient for people visiting your site.
Now, do not get me wrong. I do believe in the Adsense marketing system. It is a very helpful tool when used the right way. Adsense was not created for marketers to build websites based solely on promotional ads. It was built for marketers who have an existing website and would like to make additional income from their site by placing relevant ads from other companies on their website and in return, receive a share of the earnings. In addition, said marketers have another way to promote their site by having ads placed in the content of other related sites.
There are plenty of dating sites on the web that are using the Adsense system correctly and have very satisfied members. But these sites are not where the problem lies. The problem comes from sites that are not really dating sites and have no real connection to any real dating site or service.
E-marketers simply build pages with just enough keywords to get the dating ads from Adsense to appear on their pages and then plaster these pages over the internet for surfers to access. When surfers find these pages, and there is nothing on the pages except for the Adsense ads, there is a high probability that they will click one of the ads thinking that they are going to a part of the site they are on. But surprise, surprise, they are now back on the dating site they chose not to join thirty minutes ago.
This happens very often on the internet nowadays; not just on dating sites either. One of the main culprits to this is sparked from Adwords. Yes. Adwords. Marketers are allowed to post a different web address to be visible in the ad from what their actual web address really is. If everyone posted the actual web address, surfers would be able to see where the link is sending them to before they click. (This is a helpful tip that will save good marketers from paying for worthless clicks.)
Let us talk about people looking for love. Most people that are looking to join a dating site have either already tried some of the mainstream dating services or just do not know which one to join. The last thing they need is to be detoured from trying online adult dating because of the aggravation of said e-marketers.
In summary, stop wasting everyones time and costing companies. If you want to make money with Adsense on a dating site or any other site for that matter, go build a real site whether it is an affiliate site, co-brand or your own site and place Adsense ads in a way that lets people know that these are not links to pages of your site. You will find that there is plenty of money to be made using this technique and you will cause no inconvenience for surfers.
Authors Resource Box:
Shane Hester sets the scene for singles.
A whole world awaits curious eyes and eager adults.
Find out how to improve your dating experiences at my website which is at http://www.officialsingle-no-more.com
View Original Article Source at Altrana.com
Worthless Adsense Dating Sites
by Shane Hester
Millions of people search the internet everyday looking for true love, sex, pen pals, romance and so forth. It is no wonder why e-marketers have jumped on the dating site band wagon.
But why must they flood the internet with so called dating sites that are nothing more than adsense links that redirect surfers to other sites that usually, are nothing more than adsense dating sites as well.
This is a great income maker for e-marketers, but such tactics do nothing for the real dating services that need real people to join in order to continue providing the aforementioned service. Not to mention the added cost of advertising on services like adwords and overture.
The increase in marketing cost also hurts the consumer, due to increased prices that are being passed along from the dating sites. This is what online dating has come to; worthless, time consuming surfing and increased cost for people who want to start dating and continue dating online.
Well guess what e-marketers, if this trend continues along the path it is on, paid subscriptions for online dating will become a thing of the past as free dating will be the only dating services left and that means those adsense sites you have spent so much time making, will not be making anymore money because the only companies paying to advertise will be you! How do you like that catch twenty-two scenario?
I have an idea. Why not create a real site to promote and tell visitors which dating service they are being sent to. There are such things as affiliate programs that will pay you for promoting a real service and at the same time, make it easy and convenient for people visiting your site.
Now, do not get me wrong. I do believe in the Adsense marketing system. It is a very helpful tool when used the right way. Adsense was not created for marketers to build websites based solely on promotional ads. It was built for marketers who have an existing website and would like to make additional income from their site by placing relevant ads from other companies on their website and in return, receive a share of the earnings. In addition, said marketers have another way to promote their site by having ads placed in the content of other related sites.
There are plenty of dating sites on the web that are using the Adsense system correctly and have very satisfied members. But these sites are not where the problem lies. The problem comes from sites that are not really dating sites and have no real connection to any real dating site or service.
E-marketers simply build pages with just enough keywords to get the dating ads from Adsense to appear on their pages and then plaster these pages over the internet for surfers to access. When surfers find these pages, and there is nothing on the pages except for the Adsense ads, there is a high probability that they will click one of the ads thinking that they are going to a part of the site they are on. But surprise, surprise, they are now back on the dating site they chose not to join thirty minutes ago.
This happens very often on the internet nowadays; not just on dating sites either. One of the main culprits to this is sparked from Adwords. Yes. Adwords. Marketers are allowed to post a different web address to be visible in the ad from what their actual web address really is. If everyone posted the actual web address, surfers would be able to see where the link is sending them to before they click. (This is a helpful tip that will save good marketers from paying for worthless clicks.)
Let us talk about people looking for love. Most people that are looking to join a dating site have either already tried some of the mainstream dating services or just do not know which one to join. The last thing they need is to be detoured from trying online adult dating because of the aggravation of said e-marketers.
In summary, stop wasting everyones time and costing companies. If you want to make money with Adsense on a dating site or any other site for that matter, go build a real site whether it is an affiliate site, co-brand or your own site and place Adsense ads in a way that lets people know that these are not links to pages of your site. You will find that there is plenty of money to be made using this technique and you will cause no inconvenience for surfers.
Authors Resource Box:
Shane Hester sets the scene for singles.
A whole world awaits curious eyes and eager adults.
Find out how to improve your dating experiences at my website which is at http://www.officialsingle-no-more.com
View Original Article Source at Altrana.com
Millions of people search the internet everyday looking for true love, sex, pen pals, romance and so forth. It is no wonder why e-marketers have jumped on the dating site band wagon.
But why must they flood the internet with so called dating sites that are nothing more than adsense links that redirect surfers to other sites that usually, are nothing more than adsense dating sites as well.
This is a great income maker for e-marketers, but such tactics do nothing for the real dating services that need real people to join in order to continue providing the aforementioned service. Not to mention the added cost of advertising on services like adwords and overture.
The increase in marketing cost also hurts the consumer, due to increased prices that are being passed along from the dating sites. This is what online dating has come to; worthless, time consuming surfing and increased cost for people who want to start dating and continue dating online.
Well guess what e-marketers, if this trend continues along the path it is on, paid subscriptions for online dating will become a thing of the past as free dating will be the only dating services left and that means those adsense sites you have spent so much time making, will not be making anymore money because the only companies paying to advertise will be you! How do you like that catch twenty-two scenario?
I have an idea. Why not create a real site to promote and tell visitors which dating service they are being sent to. There are such things as affiliate programs that will pay you for promoting a real service and at the same time, make it easy and convenient for people visiting your site.
Now, do not get me wrong. I do believe in the Adsense marketing system. It is a very helpful tool when used the right way. Adsense was not created for marketers to build websites based solely on promotional ads. It was built for marketers who have an existing website and would like to make additional income from their site by placing relevant ads from other companies on their website and in return, receive a share of the earnings. In addition, said marketers have another way to promote their site by having ads placed in the content of other related sites.
There are plenty of dating sites on the web that are using the Adsense system correctly and have very satisfied members. But these sites are not where the problem lies. The problem comes from sites that are not really dating sites and have no real connection to any real dating site or service.
E-marketers simply build pages with just enough keywords to get the dating ads from Adsense to appear on their pages and then plaster these pages over the internet for surfers to access. When surfers find these pages, and there is nothing on the pages except for the Adsense ads, there is a high probability that they will click one of the ads thinking that they are going to a part of the site they are on. But surprise, surprise, they are now back on the dating site they chose not to join thirty minutes ago.
This happens very often on the internet nowadays; not just on dating sites either. One of the main culprits to this is sparked from Adwords. Yes. Adwords. Marketers are allowed to post a different web address to be visible in the ad from what their actual web address really is. If everyone posted the actual web address, surfers would be able to see where the link is sending them to before they click. (This is a helpful tip that will save good marketers from paying for worthless clicks.)
Let us talk about people looking for love. Most people that are looking to join a dating site have either already tried some of the mainstream dating services or just do not know which one to join. The last thing they need is to be detoured from trying online adult dating because of the aggravation of said e-marketers.
In summary, stop wasting everyones time and costing companies. If you want to make money with Adsense on a dating site or any other site for that matter, go build a real site whether it is an affiliate site, co-brand or your own site and place Adsense ads in a way that lets people know that these are not links to pages of your site. You will find that there is plenty of money to be made using this technique and you will cause no inconvenience for surfers.
Authors Resource Box:
Shane Hester sets the scene for singles.
A whole world awaits curious eyes and eager adults.
Find out how to improve your dating experiences at my website which is at http://www.officialsingle-no-more.com
View Original Article Source at Altrana.com
Worthless Adsense Dating Sites
by Shane Hester
Millions of people search the internet everyday looking for true love, sex, pen pals, romance and so forth. It is no wonder why e-marketers have jumped on the dating site band wagon.
But why must they flood the internet with so called dating sites that are nothing more than adsense links that redirect surfers to other sites that usually, are nothing more than adsense dating sites as well.
This is a great income maker for e-marketers, but such tactics do nothing for the real dating services that need real people to join in order to continue providing the aforementioned service. Not to mention the added cost of advertising on services like adwords and overture.
The increase in marketing cost also hurts the consumer, due to increased prices that are being passed along from the dating sites. This is what online dating has come to; worthless, time consuming surfing and increased cost for people who want to start dating and continue dating online.
Well guess what e-marketers, if this trend continues along the path it is on, paid subscriptions for online dating will become a thing of the past as free dating will be the only dating services left and that means those adsense sites you have spent so much time making, will not be making anymore money because the only companies paying to advertise will be you! How do you like that catch twenty-two scenario?
I have an idea. Why not create a real site to promote and tell visitors which dating service they are being sent to. There are such things as affiliate programs that will pay you for promoting a real service and at the same time, make it easy and convenient for people visiting your site.
Now, do not get me wrong. I do believe in the Adsense marketing system. It is a very helpful tool when used the right way. Adsense was not created for marketers to build websites based solely on promotional ads. It was built for marketers who have an existing website and would like to make additional income from their site by placing relevant ads from other companies on their website and in return, receive a share of the earnings. In addition, said marketers have another way to promote their site by having ads placed in the content of other related sites.
There are plenty of dating sites on the web that are using the Adsense system correctly and have very satisfied members. But these sites are not where the problem lies. The problem comes from sites that are not really dating sites and have no real connection to any real dating site or service.
E-marketers simply build pages with just enough keywords to get the dating ads from Adsense to appear on their pages and then plaster these pages over the internet for surfers to access. When surfers find these pages, and there is nothing on the pages except for the Adsense ads, there is a high probability that they will click one of the ads thinking that they are going to a part of the site they are on. But surprise, surprise, they are now back on the dating site they chose not to join thirty minutes ago.
This happens very often on the internet nowadays; not just on dating sites either. One of the main culprits to this is sparked from Adwords. Yes. Adwords. Marketers are allowed to post a different web address to be visible in the ad from what their actual web address really is. If everyone posted the actual web address, surfers would be able to see where the link is sending them to before they click. (This is a helpful tip that will save good marketers from paying for worthless clicks.)
Let us talk about people looking for love. Most people that are looking to join a dating site have either already tried some of the mainstream dating services or just do not know which one to join. The last thing they need is to be detoured from trying online adult dating because of the aggravation of said e-marketers.
In summary, stop wasting everyones time and costing companies. If you want to make money with Adsense on a dating site or any other site for that matter, go build a real site whether it is an affiliate site, co-brand or your own site and place Adsense ads in a way that lets people know that these are not links to pages of your site. You will find that there is plenty of money to be made using this technique and you will cause no inconvenience for surfers.
Authors Resource Box:
Shane Hester sets the scene for singles.
A whole world awaits curious eyes and eager adults.
Find out how to improve your dating experiences at my website which is at http://www.officialsingle-no-more.com
View Original Article Source at Altrana.com
Millions of people search the internet everyday looking for true love, sex, pen pals, romance and so forth. It is no wonder why e-marketers have jumped on the dating site band wagon.
But why must they flood the internet with so called dating sites that are nothing more than adsense links that redirect surfers to other sites that usually, are nothing more than adsense dating sites as well.
This is a great income maker for e-marketers, but such tactics do nothing for the real dating services that need real people to join in order to continue providing the aforementioned service. Not to mention the added cost of advertising on services like adwords and overture.
The increase in marketing cost also hurts the consumer, due to increased prices that are being passed along from the dating sites. This is what online dating has come to; worthless, time consuming surfing and increased cost for people who want to start dating and continue dating online.
Well guess what e-marketers, if this trend continues along the path it is on, paid subscriptions for online dating will become a thing of the past as free dating will be the only dating services left and that means those adsense sites you have spent so much time making, will not be making anymore money because the only companies paying to advertise will be you! How do you like that catch twenty-two scenario?
I have an idea. Why not create a real site to promote and tell visitors which dating service they are being sent to. There are such things as affiliate programs that will pay you for promoting a real service and at the same time, make it easy and convenient for people visiting your site.
Now, do not get me wrong. I do believe in the Adsense marketing system. It is a very helpful tool when used the right way. Adsense was not created for marketers to build websites based solely on promotional ads. It was built for marketers who have an existing website and would like to make additional income from their site by placing relevant ads from other companies on their website and in return, receive a share of the earnings. In addition, said marketers have another way to promote their site by having ads placed in the content of other related sites.
There are plenty of dating sites on the web that are using the Adsense system correctly and have very satisfied members. But these sites are not where the problem lies. The problem comes from sites that are not really dating sites and have no real connection to any real dating site or service.
E-marketers simply build pages with just enough keywords to get the dating ads from Adsense to appear on their pages and then plaster these pages over the internet for surfers to access. When surfers find these pages, and there is nothing on the pages except for the Adsense ads, there is a high probability that they will click one of the ads thinking that they are going to a part of the site they are on. But surprise, surprise, they are now back on the dating site they chose not to join thirty minutes ago.
This happens very often on the internet nowadays; not just on dating sites either. One of the main culprits to this is sparked from Adwords. Yes. Adwords. Marketers are allowed to post a different web address to be visible in the ad from what their actual web address really is. If everyone posted the actual web address, surfers would be able to see where the link is sending them to before they click. (This is a helpful tip that will save good marketers from paying for worthless clicks.)
Let us talk about people looking for love. Most people that are looking to join a dating site have either already tried some of the mainstream dating services or just do not know which one to join. The last thing they need is to be detoured from trying online adult dating because of the aggravation of said e-marketers.
In summary, stop wasting everyones time and costing companies. If you want to make money with Adsense on a dating site or any other site for that matter, go build a real site whether it is an affiliate site, co-brand or your own site and place Adsense ads in a way that lets people know that these are not links to pages of your site. You will find that there is plenty of money to be made using this technique and you will cause no inconvenience for surfers.
Authors Resource Box:
Shane Hester sets the scene for singles.
A whole world awaits curious eyes and eager adults.
Find out how to improve your dating experiences at my website which is at http://www.officialsingle-no-more.com
View Original Article Source at Altrana.com
Monday, November 27, 2006
Adsense Profits Mixed With Affiliate Marketing
by Andy Hudson
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Why Affiliate Marketing?
Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman's products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.
Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant's website and the other being the affiliate's site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate's site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer's ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.
There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site's visitor would only have to visit the advertiser's site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.
Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.
What about Google Adsense?
Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser's website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.
While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.
The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.
So, where do all of these lead us to?
Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant's side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.
Authors Resource Box:
Andy Hudson has been marketing online for over five years helping many people to succeed in afiliate marketing themselves.
More information at A Future Insight.
View Original Article Source at Altrana.com
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Why Affiliate Marketing?
Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman's products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.
Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant's website and the other being the affiliate's site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate's site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer's ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.
There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site's visitor would only have to visit the advertiser's site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.
Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.
What about Google Adsense?
Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser's website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.
While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.
The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.
So, where do all of these lead us to?
Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant's side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.
Authors Resource Box:
Andy Hudson has been marketing online for over five years helping many people to succeed in afiliate marketing themselves.
More information at A Future Insight.
View Original Article Source at Altrana.com
Sunday, November 26, 2006
The Problem With Automated Content
by Gordon Goodfellow
Shortly after the dawning of the Google Adsense Age, webmasters learned that their sites were effectively little gold mines or "virtual real estate" as one expert put it. The more cyber-property you had, the more virtual billboards you were able to put up (also called Adsense blocks). And so if you made $n dollars by owning one web page with an Adsense ad (or any ad) on it, then it was reasonable to assume that you would make $n x 10,000 if you had 10,000 pages with similar ads on it.
Similarly, reason suggested that 1 million such pages would make you $n x 1,000,000.
Webmasters were eager to rise to this Gold Rush challenge, and so were those present-day providers of picks and shovels, the software developers. Applications were developed which could produce thousands of web pages in less than an hour from a keyword list. All you had to do was a little research using Overture's keyword tool or its many free derivatives - the more sophisticated practitioner of this art would have added Wordtracker into the mix - and you had your keyword list.
Add some adjectival superlatives such as "better" or "best" or "latest" before each keyword and you had an even bigger list. Then after each keyword add "in New York" or "in London" or even all the place names in the English speaking world (there are over 30,000 of them) and you had a massive list. The software which was available at the time could, and still can, produce whole websites consisting of tens of thousands of pages from your own such bloated keyword handiwork. Each page of that site would be highly optimized for one keyword phrase, so that you could more or less guarantee that your page would be in number one position on all the search engines, simply because it was so specific. Such websites could be cranked out and uploaded to your server all in the same day. You could produce 50 such websites, each with thousands of pages, in a single month; all of them with Adsense blocks on each page.
The problem was, they were all unreadable.
Pages that were manufactured at that speed could hardly rely on human dexterity in creating their content. So the software which produced them - and it was ingenious software - had to resort to other means. These largely fell into two groups: RSS feeds and what came to be called "scraped" content. The problem with RSS feeds was that lots of other people were using the same feed. The problem with scraped content was that it belonged to someone else. In both cases, the hyperlink which was obligatory (but which could be turned off in the case of the scraped content) bled Pagerank away and in other ways compromised the integrity of your site. Both practices also had the habit of leaving footprints for the search engines to spot. Lawyers' purses bulged a bit as well.
At about the same time, people searching the Internet complained of seeing bland web pages with content that was either non-existent, meaningless or repetitive (even, heaven forbid, duplicate). The search engines addressed this by punishing web sites that displayed those tendencies, and so raised the informational quality of their listings for a while. This punishment consisted of altering their algorithms so that sites or pages which demonstrated such blandness were either pushed so far down the listings that they effectively could not be seen, or delisted altogether (banned).
Along came a flurry of remedies. You could pay ghost-writers at Elance or Rentacoder to produce the content for you according to a specified keyword density (but even at $3 an hour it was expensive if you wanted to replace all those thousands of pages which had just been banned by Google). Then a huge mini industry of private label membership sites came along, charging you a monthly fee to use its thousands of stock articles without any copyright questions being asked. (But there were seldom the specific keyword phrases you wanted in those articles, and you could never control the keyword density; also you just knew that lots of other people were using the same articles from the same membership sites.)
Other software came along and inserted random text at the top and bottom of each article, so that each page became unique in its own way. Still more software was produced which substituted common words in existing PLR articles from stock synonyms (there was word going round that if a page was 28 percent more different than another page then you were okay). The problem was that if the page was read as a whole, it made no sense at all. But this could still fool the search engines. Just.
The search engines were reported to have recruited thousands of student "editors" to manually weed out such aberrations from their indices. More emphasis was placed on non-reciprocal inbound links with the appropriate keywords in the anchor text (or within ten words left or right of the anchor text), and other "off-page" considerations. And so it went on. And on.
There were all sorts of "solutions" offered to those webmasters who had known the heady days of the big-figure Google checks for doing very little, and were willing to pay almost any price to return to them. Accordingly, the software became more ambitious. In turn, the search engines became more demanding, and there were increasing signs that perfectly legitimate sites were being punished as well as the spam pages.
We seem to have reached a point where something has to give. The browsing public does deserve better than scraped content, RSS feeds and the abundance of proto-plagiarism that it still gets. The need is for content that makes sense and is readable by real people and also of value, as well as ticking all the boxes of the search engine bots' latest algorithm. Equally, webmasters have a need for such content as well, yet they also have an understandable need to be able to produce that content on demand to their increasingly information-hungry readers. To satisfy such demands it is unlikely that one piece of software alone will suffice. Instead, it seems clear that a system of content delivery needs to exist which is actually sophisticated enough to produce content which is of value to all concerned.
Authors Resource Box:
Gordon Goodfellow is an Internet marketer and technologist, writer and researcher. His Content Artist site explores these issues further.
View Original Article Source at Altrana.com
Shortly after the dawning of the Google Adsense Age, webmasters learned that their sites were effectively little gold mines or "virtual real estate" as one expert put it. The more cyber-property you had, the more virtual billboards you were able to put up (also called Adsense blocks). And so if you made $n dollars by owning one web page with an Adsense ad (or any ad) on it, then it was reasonable to assume that you would make $n x 10,000 if you had 10,000 pages with similar ads on it.
Similarly, reason suggested that 1 million such pages would make you $n x 1,000,000.
Webmasters were eager to rise to this Gold Rush challenge, and so were those present-day providers of picks and shovels, the software developers. Applications were developed which could produce thousands of web pages in less than an hour from a keyword list. All you had to do was a little research using Overture's keyword tool or its many free derivatives - the more sophisticated practitioner of this art would have added Wordtracker into the mix - and you had your keyword list.
Add some adjectival superlatives such as "better" or "best" or "latest" before each keyword and you had an even bigger list. Then after each keyword add "in New York" or "in London" or even all the place names in the English speaking world (there are over 30,000 of them) and you had a massive list. The software which was available at the time could, and still can, produce whole websites consisting of tens of thousands of pages from your own such bloated keyword handiwork. Each page of that site would be highly optimized for one keyword phrase, so that you could more or less guarantee that your page would be in number one position on all the search engines, simply because it was so specific. Such websites could be cranked out and uploaded to your server all in the same day. You could produce 50 such websites, each with thousands of pages, in a single month; all of them with Adsense blocks on each page.
The problem was, they were all unreadable.
Pages that were manufactured at that speed could hardly rely on human dexterity in creating their content. So the software which produced them - and it was ingenious software - had to resort to other means. These largely fell into two groups: RSS feeds and what came to be called "scraped" content. The problem with RSS feeds was that lots of other people were using the same feed. The problem with scraped content was that it belonged to someone else. In both cases, the hyperlink which was obligatory (but which could be turned off in the case of the scraped content) bled Pagerank away and in other ways compromised the integrity of your site. Both practices also had the habit of leaving footprints for the search engines to spot. Lawyers' purses bulged a bit as well.
At about the same time, people searching the Internet complained of seeing bland web pages with content that was either non-existent, meaningless or repetitive (even, heaven forbid, duplicate). The search engines addressed this by punishing web sites that displayed those tendencies, and so raised the informational quality of their listings for a while. This punishment consisted of altering their algorithms so that sites or pages which demonstrated such blandness were either pushed so far down the listings that they effectively could not be seen, or delisted altogether (banned).
Along came a flurry of remedies. You could pay ghost-writers at Elance or Rentacoder to produce the content for you according to a specified keyword density (but even at $3 an hour it was expensive if you wanted to replace all those thousands of pages which had just been banned by Google). Then a huge mini industry of private label membership sites came along, charging you a monthly fee to use its thousands of stock articles without any copyright questions being asked. (But there were seldom the specific keyword phrases you wanted in those articles, and you could never control the keyword density; also you just knew that lots of other people were using the same articles from the same membership sites.)
Other software came along and inserted random text at the top and bottom of each article, so that each page became unique in its own way. Still more software was produced which substituted common words in existing PLR articles from stock synonyms (there was word going round that if a page was 28 percent more different than another page then you were okay). The problem was that if the page was read as a whole, it made no sense at all. But this could still fool the search engines. Just.
The search engines were reported to have recruited thousands of student "editors" to manually weed out such aberrations from their indices. More emphasis was placed on non-reciprocal inbound links with the appropriate keywords in the anchor text (or within ten words left or right of the anchor text), and other "off-page" considerations. And so it went on. And on.
There were all sorts of "solutions" offered to those webmasters who had known the heady days of the big-figure Google checks for doing very little, and were willing to pay almost any price to return to them. Accordingly, the software became more ambitious. In turn, the search engines became more demanding, and there were increasing signs that perfectly legitimate sites were being punished as well as the spam pages.
We seem to have reached a point where something has to give. The browsing public does deserve better than scraped content, RSS feeds and the abundance of proto-plagiarism that it still gets. The need is for content that makes sense and is readable by real people and also of value, as well as ticking all the boxes of the search engine bots' latest algorithm. Equally, webmasters have a need for such content as well, yet they also have an understandable need to be able to produce that content on demand to their increasingly information-hungry readers. To satisfy such demands it is unlikely that one piece of software alone will suffice. Instead, it seems clear that a system of content delivery needs to exist which is actually sophisticated enough to produce content which is of value to all concerned.
Authors Resource Box:
Gordon Goodfellow is an Internet marketer and technologist, writer and researcher. His Content Artist site explores these issues further.
View Original Article Source at Altrana.com
The Future of Google Adsense
by Carl Hoffman
There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.
First of all, it is clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites.
One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.
Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.
More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future.
Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.
This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense.
While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.
But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.
This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.
But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at AdsenseTemplates.com (They are offering 100 fresh new templates every month.
Authors Resource Box:
Carl Hoffman is a retired Army Sergeant Major who has over 20 years of sales and marketing experience. He has many online ventures and author of many articles on sales, leadership and marketing.
Looking for a online business or building upon an existing one visit him at:
http://www.CEHoffman.com
View Original Article Source at Altrana.com
There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.
First of all, it is clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites.
One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.
Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.
More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future.
Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.
This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense.
While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.
But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.
This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.
But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at AdsenseTemplates.com (They are offering 100 fresh new templates every month.
Authors Resource Box:
Carl Hoffman is a retired Army Sergeant Major who has over 20 years of sales and marketing experience. He has many online ventures and author of many articles on sales, leadership and marketing.
Looking for a online business or building upon an existing one visit him at:
http://www.CEHoffman.com
View Original Article Source at Altrana.com
Friday, November 24, 2006
Say Goodbye to A Penny A Day AdSense Earnings Forever
by Casey Yew
AdSense earnings are the lifeblood of many internet marketers and the metaphorical thorn in the side for others. Often, despite their best efforts, some webmasters simply can not generate substantial AdSense earnings, and to be constantly bombarded with the success stories of others has moved beyond inspiring into irritating. Fortunately, many successful marketers are now sharing genuinely successful strategies for success in internet marketing, particularly using AdSense. If you have been frustrated with seemingly accidental AdSense earnings, this is the time to move beyond that frustration into success.
True success, be it on the internet or and other venture, is simply taking a systemic approach to problems repeatedly. Specifically, internet marketers must decide what they need (or want) to do, develop a realistic plan of action, make any number of attempts to find success using the plan, reach success, and then repeat the process. While some professionals are well known as being highly skilled in many fields, this is not the path for most of us. Find what works and repeat - again, and again, and again.
Finding a Purpose
To begin a new venture in hopes of greater AdSense earnings, it is important to find a purpose other than simply the monetary rewards. Internet customers are savvy and will see right through any simple money making schemes. To be successful, it is important to create a site or blog with personal interest. Your work should be in an area where you can devote the time and effort to feel true ownership of that material and to pass that feeling of ownership onto your visitors.
If you create blogs or sites which reflect your own passion or interests, the quality of the material produced will automatically be superior to the websites designed specifically for moneymaking schemes. Repeat visitors are every webmaster's dream, but you must give those visitors and readers something to come back to. Passionate and informed content is required for this purpose.
Making a Plan
If you have determined your purpose, it is time to develop a course of action. Presumably, you have an idea of your website's overall function and the topics which the site will contain, but it is important to match your ideas with the marketplace. Industry and market research should be the basis of the planning stage. Remember, your plan should be about building the website, not simply about AdSense earnings.
Quantity is assured throughout the industry, but a high-quality website will launch ahead of almost eighty percent of the competition. Research the gaps within industry niches and streamline your general ideas and topic into one of those gaps. If there is an existing need, your website will be positioned strongly simply by the economics of supply and demand.
You can locate gaps and niches by studying and selecting the most relevant keywords to optimize for your site, and by studying the competition. Remember, there is no purpose in doing what everyone else is doing. Find a way to approach an industry or topic differently and more effectively than the competition.
Try, Try Again
The purpose is in place, and the plan is sound. Be aware that even the best plan might take some time to get off the ground. It is more common to fail in business than to succeed, so don't let discouragement set in. If your first, third, or tenth attempt proves to be less than desirable all around, including AdSense earnings, find the areas that are having some success, build those up, and tweak the nonperformance areas for improvement.
It is easy to fall into the trap of providing low or moderate quality content in hopes of being spidered more quickly or tapping into the benefits of page rankings. Remember, however, that customers will not come back if there is nothing for them to come back to. Write for people, not machines. Prepare meaningful content, not something so laden with keywords it no longer makes sense. Spiders don't click through ads generating your desired AdSense earnings, faithful readers do. Make the site for your readers, and you will be well ahead of the rest of the pack.
Mastery
If you have committed yourself to creating quality material with a genuine value and purpose for your readers, everything will fall into place. To speed the process along, you should always do a bit of public relations and marking for your new creation in the form of press releases and article distribution. This is especially true if your website is primarily article or blog based.
What better way to showcase the quality of your material than by distributing it for others? Build the website with a specific purpose in mind, other than your AdSense earnings of course, and if you follow through on the commitment to excellence, success will follow. Your website will gain popularity through more important means than simple searches in the search engines. Word of mouth and recognition for other notables within the industry will drive the success of your program, and the monetizing attempts you've included, such as AdSense earnings, will simply grow with the site.
Repeat
Success indicates a solid business model. The tracking you've done throughout the discovery process is now crucial to repeating that success. Maintain the same goal of material with genuine value, but take your plan to the next interest.
Isolate a few keywords within another interest or passion, and use your business plan to drive the new niche to success. As each website or blog develops a following, AdSense earnings will grow along with the site's popularity. Each additional success will simply add to your arsenal of high-quality, heavily trafficked, monetized websites, and you will bask in the warmth of success at last.
Authors Resource Box:
>Google AdSense Money Guide for Beginner. Find Out More Information About Google AdSense at http://www.ppcdollar.com
View Original Article Source at Altrana.com
AdSense earnings are the lifeblood of many internet marketers and the metaphorical thorn in the side for others. Often, despite their best efforts, some webmasters simply can not generate substantial AdSense earnings, and to be constantly bombarded with the success stories of others has moved beyond inspiring into irritating. Fortunately, many successful marketers are now sharing genuinely successful strategies for success in internet marketing, particularly using AdSense. If you have been frustrated with seemingly accidental AdSense earnings, this is the time to move beyond that frustration into success.
True success, be it on the internet or and other venture, is simply taking a systemic approach to problems repeatedly. Specifically, internet marketers must decide what they need (or want) to do, develop a realistic plan of action, make any number of attempts to find success using the plan, reach success, and then repeat the process. While some professionals are well known as being highly skilled in many fields, this is not the path for most of us. Find what works and repeat - again, and again, and again.
Finding a Purpose
To begin a new venture in hopes of greater AdSense earnings, it is important to find a purpose other than simply the monetary rewards. Internet customers are savvy and will see right through any simple money making schemes. To be successful, it is important to create a site or blog with personal interest. Your work should be in an area where you can devote the time and effort to feel true ownership of that material and to pass that feeling of ownership onto your visitors.
If you create blogs or sites which reflect your own passion or interests, the quality of the material produced will automatically be superior to the websites designed specifically for moneymaking schemes. Repeat visitors are every webmaster's dream, but you must give those visitors and readers something to come back to. Passionate and informed content is required for this purpose.
Making a Plan
If you have determined your purpose, it is time to develop a course of action. Presumably, you have an idea of your website's overall function and the topics which the site will contain, but it is important to match your ideas with the marketplace. Industry and market research should be the basis of the planning stage. Remember, your plan should be about building the website, not simply about AdSense earnings.
Quantity is assured throughout the industry, but a high-quality website will launch ahead of almost eighty percent of the competition. Research the gaps within industry niches and streamline your general ideas and topic into one of those gaps. If there is an existing need, your website will be positioned strongly simply by the economics of supply and demand.
You can locate gaps and niches by studying and selecting the most relevant keywords to optimize for your site, and by studying the competition. Remember, there is no purpose in doing what everyone else is doing. Find a way to approach an industry or topic differently and more effectively than the competition.
Try, Try Again
The purpose is in place, and the plan is sound. Be aware that even the best plan might take some time to get off the ground. It is more common to fail in business than to succeed, so don't let discouragement set in. If your first, third, or tenth attempt proves to be less than desirable all around, including AdSense earnings, find the areas that are having some success, build those up, and tweak the nonperformance areas for improvement.
It is easy to fall into the trap of providing low or moderate quality content in hopes of being spidered more quickly or tapping into the benefits of page rankings. Remember, however, that customers will not come back if there is nothing for them to come back to. Write for people, not machines. Prepare meaningful content, not something so laden with keywords it no longer makes sense. Spiders don't click through ads generating your desired AdSense earnings, faithful readers do. Make the site for your readers, and you will be well ahead of the rest of the pack.
Mastery
If you have committed yourself to creating quality material with a genuine value and purpose for your readers, everything will fall into place. To speed the process along, you should always do a bit of public relations and marking for your new creation in the form of press releases and article distribution. This is especially true if your website is primarily article or blog based.
What better way to showcase the quality of your material than by distributing it for others? Build the website with a specific purpose in mind, other than your AdSense earnings of course, and if you follow through on the commitment to excellence, success will follow. Your website will gain popularity through more important means than simple searches in the search engines. Word of mouth and recognition for other notables within the industry will drive the success of your program, and the monetizing attempts you've included, such as AdSense earnings, will simply grow with the site.
Repeat
Success indicates a solid business model. The tracking you've done throughout the discovery process is now crucial to repeating that success. Maintain the same goal of material with genuine value, but take your plan to the next interest.
Isolate a few keywords within another interest or passion, and use your business plan to drive the new niche to success. As each website or blog develops a following, AdSense earnings will grow along with the site's popularity. Each additional success will simply add to your arsenal of high-quality, heavily trafficked, monetized websites, and you will bask in the warmth of success at last.
Authors Resource Box:
>Google AdSense Money Guide for Beginner. Find Out More Information About Google AdSense at http://www.ppcdollar.com
View Original Article Source at Altrana.com
Tuesday, November 21, 2006
Combining Google Adsense with affiliate programs to mazimize affiliate marketing revenue
by John Ugoshowa
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Why Affiliate Marketing?
Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman�s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.
Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant�s website and the other being the affiliate�s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate�s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer�s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.
There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site�s visitor would only have to visit the advertiser�s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.
Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.
What about Google Adsense?
Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser�s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.
While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.
The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.
So, where do all of these lead us to?
Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant�s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.
Authors Resource Box:
For more information on affiliate marketing from John Ugoshowa see the affiliate marketing section of TheFreeAdForum.com directory at:
http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html
View Original Article Source at Altrana.com
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Why Affiliate Marketing?
Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman�s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.
Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant�s website and the other being the affiliate�s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate�s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer�s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.
There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site�s visitor would only have to visit the advertiser�s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.
Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.
What about Google Adsense?
Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser�s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.
While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.
The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.
So, where do all of these lead us to?
Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant�s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.
Authors Resource Box:
For more information on affiliate marketing from John Ugoshowa see the affiliate marketing section of TheFreeAdForum.com directory at:
http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html
View Original Article Source at Altrana.com
Monday, November 20, 2006
Tips For Maximum Adsense Content Relevancy
by Jean-Philippe Schoeffel
One of the most essential aspects of getting the most out of your involvement with Google�s Adsense program is to be certain that Google serves up the most relevant ads possible on your site. The concept is easy to grasp--visitors travel to your sites in search of certain content on their topic of interest. If they see advertisements directly related to those content desires, they are far more likely to click on the ads than if they encounter only tangentially related material or, in a worst case scenario, ads that are not even related to their interests. As such, it is in your best interests to make sure your site displays relevant ads. Here are few tips for improving your content relevancy to produce more accurately targeted contextual advertising from Adsense.
FIRST THINGS FIRST. Before you even begin to use Adsense as a monetization tool, make sure there are relevant ads for your site or pages. In most cases, you will have determined this long before you even embarked on site design or content development. However, if you are thinking of adding Adsense to an existing site built with other monetization strategies originally in mind, you may not have bothered checking to see if other advertisers were going after that particular market. Be sure you are addressing a topic for which ads exist in sufficient quantity. If related advertising is sparse, it will difficult to avoid irrelevant ads.
KEYWORDS MATTER. You do not want content that is overstuffed with particular keywords to point of destroying readability and value, but you do want to make sure your materials make liberal use of on-topic keywords likely to spawn the most relevant possible ads. Experts maintain that using keywords with your titles and H1 tags is an excellent way to assist in getting the most relevant possible ads. This has added advantages in terms of search engine optimization, as well.
METATAGS. Once upon a time, metatags were a critical aspect of search engine optimization in general. Although the engines rely upon metatags far less than they once did, there is some evidence to suggest that using ad-triggering keywords in your pages� meta-tags may increase the relevance of the advertisements displayed. This strategy may help, and it certainly cannot hurt.
LOOK FOR LACKLUSTER CONTENT. Many sites to a great job of supplying content related to particular themes or keywords in the main portion of a page, but have sidebars, headers and footers filled with less targeted terms and material. Take a long look at your navigational elements and other �side of the page� text and remove keyword terminology that may be leading to irrelevant ad service. Alternatively, you can use Adsense�s section targeting tool to remove those areas from Adsense�s consideration completely, so long as you do not plan to display ad blocks or ad link units in those areas.
TIGHT THEMING. You want to keep content tightly themed. That means you do not want to feature long, rambling articles that cover multiple topics. Instead, rely upon materials that address singular issues. You also do not want to feature multiple chunks of content on disparate matters on the same page for that very same reason. The value of tight theming may extend past individual pages. Many publishers argue that Adsense tends to reward tightly-themed overall sites with more relevant ads, as well. Even though this aspect of theming is not as well researched and proven, it makes sense to follow the practice, because of the search engine optimization advantages of having a focused site.
BLOCK THE BAD ADS. Monitor your site regularly and take note when irrelevant ads appear. Then, take the time to add them to your blacklist for the site. Google does give you the ability to block individual ads via the Competitive Ad Filter. If you block out commonly served irrelevant ads, you may improve your chances of featuring more ads upon which your visitors will actually click.
The more contextually relevant the ads appearing on your site are, the more clicks you can expect to see. As such, it is important to make an effort to use a combination of proven SEO methods that also work well with Adsense and some program-specific maneuvers to secure the best possible ads on your site.
Authors Resource Box:
JP Schoeffel ( http://www.nichesinabox.com )has created a "site building system" unlike any in the world, focusing on multiple income streams and interactions with visitors. He now runs a membership delivering a complete business each and every month : http://www.nichesinabox.com
View Original Article Source at Altrana.com
One of the most essential aspects of getting the most out of your involvement with Google�s Adsense program is to be certain that Google serves up the most relevant ads possible on your site. The concept is easy to grasp--visitors travel to your sites in search of certain content on their topic of interest. If they see advertisements directly related to those content desires, they are far more likely to click on the ads than if they encounter only tangentially related material or, in a worst case scenario, ads that are not even related to their interests. As such, it is in your best interests to make sure your site displays relevant ads. Here are few tips for improving your content relevancy to produce more accurately targeted contextual advertising from Adsense.
FIRST THINGS FIRST. Before you even begin to use Adsense as a monetization tool, make sure there are relevant ads for your site or pages. In most cases, you will have determined this long before you even embarked on site design or content development. However, if you are thinking of adding Adsense to an existing site built with other monetization strategies originally in mind, you may not have bothered checking to see if other advertisers were going after that particular market. Be sure you are addressing a topic for which ads exist in sufficient quantity. If related advertising is sparse, it will difficult to avoid irrelevant ads.
KEYWORDS MATTER. You do not want content that is overstuffed with particular keywords to point of destroying readability and value, but you do want to make sure your materials make liberal use of on-topic keywords likely to spawn the most relevant possible ads. Experts maintain that using keywords with your titles and H1 tags is an excellent way to assist in getting the most relevant possible ads. This has added advantages in terms of search engine optimization, as well.
METATAGS. Once upon a time, metatags were a critical aspect of search engine optimization in general. Although the engines rely upon metatags far less than they once did, there is some evidence to suggest that using ad-triggering keywords in your pages� meta-tags may increase the relevance of the advertisements displayed. This strategy may help, and it certainly cannot hurt.
LOOK FOR LACKLUSTER CONTENT. Many sites to a great job of supplying content related to particular themes or keywords in the main portion of a page, but have sidebars, headers and footers filled with less targeted terms and material. Take a long look at your navigational elements and other �side of the page� text and remove keyword terminology that may be leading to irrelevant ad service. Alternatively, you can use Adsense�s section targeting tool to remove those areas from Adsense�s consideration completely, so long as you do not plan to display ad blocks or ad link units in those areas.
TIGHT THEMING. You want to keep content tightly themed. That means you do not want to feature long, rambling articles that cover multiple topics. Instead, rely upon materials that address singular issues. You also do not want to feature multiple chunks of content on disparate matters on the same page for that very same reason. The value of tight theming may extend past individual pages. Many publishers argue that Adsense tends to reward tightly-themed overall sites with more relevant ads, as well. Even though this aspect of theming is not as well researched and proven, it makes sense to follow the practice, because of the search engine optimization advantages of having a focused site.
BLOCK THE BAD ADS. Monitor your site regularly and take note when irrelevant ads appear. Then, take the time to add them to your blacklist for the site. Google does give you the ability to block individual ads via the Competitive Ad Filter. If you block out commonly served irrelevant ads, you may improve your chances of featuring more ads upon which your visitors will actually click.
The more contextually relevant the ads appearing on your site are, the more clicks you can expect to see. As such, it is important to make an effort to use a combination of proven SEO methods that also work well with Adsense and some program-specific maneuvers to secure the best possible ads on your site.
Authors Resource Box:
JP Schoeffel ( http://www.nichesinabox.com )has created a "site building system" unlike any in the world, focusing on multiple income streams and interactions with visitors. He now runs a membership delivering a complete business each and every month : http://www.nichesinabox.com
View Original Article Source at Altrana.com
Sunday, November 19, 2006
Making Adsense Work In The Smart Pricing Era
by Jean-Philippe Schoeffel
Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current circumstances. The old guard of Adsense gurus, meanwhile, continues to hold tight to a perspective born before smart pricing became a reality. They continue to encourage new publishers to follow their methods for Adsense success. Others have overreacted, announcing that Adsense is no longer a viable moneymaking opportunity. Some have even argued that smart pricing killed Adsense.
The old guard gurus are merely protecting their own best interests. As long as they can pretend nothing meaningful has changed, the longer they can continue selling their systems and software. Those tolling death bells for Adsense are stirring up controversy for the sake of promoting click-flipping and other wealth-production strategies. The only people who seem to have it right are those publishers who have noticed that the old Adsense gravy train has run out of steam and who have discovered that the future of Adsense lies in treating it differently than before.
Instead of proclaiming the death of Adsense, savvy users are taking a different approach to the changed environment. Adsense still has a place and can still be a valuable part of a successful overall strategy. However, the previously embraced strategies that were premised on constructing lower-quality sites en masse and monetizing them exclusively with Adsense are no longer tenable.
Instead, Adsense can be used as one of a multiplicity of revenue-producing tactics on smart sites designed to provide visitors with real value. Earlier Adsense techniques were based on sending mass traffic to a site and collecting ad clicks exclusively. In many cases, the sites were actually designed in a way that aimed to make people want to leave rapidly, using Adsense ad blocks as an �escape route.�
Smart pricing has decreased the per click payout of such prices by such a substantial margin that one cannot hope to profit from those strategies in any meaningful way. Instead, smart publishers will create better sites that really interact with visitors in a meaningful way. Relevant contextual advertising fills the role of one many services offered to visitors. Instead of being the �only way� to make a dime, Adsense can be used as part of a full roster of moneymaking opportunities.
Not only does this strategy allow webmasters to effectively tap into to other revenue sources (some of which are more valuable than Adsense ever was in its heyday), it also comports with Adsense�s own recommendations for improving per click values in a smart pricing environment. There are more ways to make money and one can make more money with Adsense at the same time. Regardless of what some might be announcing, there is no reason to give up on Adsense. You just need to use it differently.
Adsense did not change in a vacuum. While it lumbered toward smart pricing, web access, technology and user expectations were also in a state of flux. Today, the old methods of top-down site design premised on the old publication model is outmoded. The arrival of what many are terming �Web 2.0� reflects the convergence of several different trends. Those who will successfully use Adsense as a monetization strategy today and in the future are aware of those trends and how to approach them to effectively generate a substantial income.
Adsense has changed. Do not believe those who tell you that �business as usual� will still work like a charm. Adsense is not, however, dead. It is still a strong and vibrant means by which to earn. The old Adsense business models are dead. They just do not do the trick anymore. You can make money with Adsense, but it will require the use of strategies that merge appropriately with the current environment and trends. Sites that seek to provide real value to visitors can make use of multiple revenue earning strategies including Adsense and will succeed regardless of smart pricing adjustments.
Authors Resource Box:
JP Schoeffel ( http://www.nichesinabox.com )has created a "site building system" unlike any in the world, focusing on multiple income streams and interactions with visitors. He now runs a membership delivering a complete business each and every month : http://www.nichesinabox.com
View Original Article Source at Altrana.com
Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current circumstances. The old guard of Adsense gurus, meanwhile, continues to hold tight to a perspective born before smart pricing became a reality. They continue to encourage new publishers to follow their methods for Adsense success. Others have overreacted, announcing that Adsense is no longer a viable moneymaking opportunity. Some have even argued that smart pricing killed Adsense.
The old guard gurus are merely protecting their own best interests. As long as they can pretend nothing meaningful has changed, the longer they can continue selling their systems and software. Those tolling death bells for Adsense are stirring up controversy for the sake of promoting click-flipping and other wealth-production strategies. The only people who seem to have it right are those publishers who have noticed that the old Adsense gravy train has run out of steam and who have discovered that the future of Adsense lies in treating it differently than before.
Instead of proclaiming the death of Adsense, savvy users are taking a different approach to the changed environment. Adsense still has a place and can still be a valuable part of a successful overall strategy. However, the previously embraced strategies that were premised on constructing lower-quality sites en masse and monetizing them exclusively with Adsense are no longer tenable.
Instead, Adsense can be used as one of a multiplicity of revenue-producing tactics on smart sites designed to provide visitors with real value. Earlier Adsense techniques were based on sending mass traffic to a site and collecting ad clicks exclusively. In many cases, the sites were actually designed in a way that aimed to make people want to leave rapidly, using Adsense ad blocks as an �escape route.�
Smart pricing has decreased the per click payout of such prices by such a substantial margin that one cannot hope to profit from those strategies in any meaningful way. Instead, smart publishers will create better sites that really interact with visitors in a meaningful way. Relevant contextual advertising fills the role of one many services offered to visitors. Instead of being the �only way� to make a dime, Adsense can be used as part of a full roster of moneymaking opportunities.
Not only does this strategy allow webmasters to effectively tap into to other revenue sources (some of which are more valuable than Adsense ever was in its heyday), it also comports with Adsense�s own recommendations for improving per click values in a smart pricing environment. There are more ways to make money and one can make more money with Adsense at the same time. Regardless of what some might be announcing, there is no reason to give up on Adsense. You just need to use it differently.
Adsense did not change in a vacuum. While it lumbered toward smart pricing, web access, technology and user expectations were also in a state of flux. Today, the old methods of top-down site design premised on the old publication model is outmoded. The arrival of what many are terming �Web 2.0� reflects the convergence of several different trends. Those who will successfully use Adsense as a monetization strategy today and in the future are aware of those trends and how to approach them to effectively generate a substantial income.
Adsense has changed. Do not believe those who tell you that �business as usual� will still work like a charm. Adsense is not, however, dead. It is still a strong and vibrant means by which to earn. The old Adsense business models are dead. They just do not do the trick anymore. You can make money with Adsense, but it will require the use of strategies that merge appropriately with the current environment and trends. Sites that seek to provide real value to visitors can make use of multiple revenue earning strategies including Adsense and will succeed regardless of smart pricing adjustments.
Authors Resource Box:
JP Schoeffel ( http://www.nichesinabox.com )has created a "site building system" unlike any in the world, focusing on multiple income streams and interactions with visitors. He now runs a membership delivering a complete business each and every month : http://www.nichesinabox.com
View Original Article Source at Altrana.com
Saturday, November 18, 2006
Revenue Sharing. Can Mutual Benefits Market your Website for You?
by Sion Fletcher
Revenue sharing is a concept ready and waiting to be discovered. The potential is enormous, eager to be exploited by the one webmaster that has vision enough to realize its full potential. Millions of users share ideas, advice and opinions on the internet every second of every day, creating a wealth of information, and ample content to advertise successfully. Information, ideas, opinions and expression is why people come to the internet; and like all the great ideas such as blogging - revenue sharing is a concept that is fuelled by this wealth of content people create everyday.
Revenue sharing simply involves members having their advertisements displayed along the content they create. Sounds simple enough, too simple, perhaps your enthusiasm just wavered a little, but don't be dubious!
Revenue sharing is mutually beneficial, a win-win situation. It will appeal to the users who create the content, as they personally receive a share of the revenue generated for their contribution; and for the webmaster that now has a website of unique appeal - a reward for the contribution of its users. The beauty of revenue sharing however is that the webmaster does not personally pay a penny (or a cent) to fund the scheme. Users generate their own content, their own impressions and their own revenue. The increased appeal, traffic, and marketing of the website easily offset any revenue the webmaster looses to his members. Can revenue sharing really do all that?
If we consider a website running a revenue sharing scheme, it is now in the interest of both the webmaster and the web user to generate traffic. Both the webmaster and the members will actively drive traffic to the website, perhaps in moderate terms such as word of mouth, or a quick link in another forum - but it's these links that truly carry value. Reviews, testimonials and opinions are what sell products, services and websites on the internet. Such a situation if it can be established generates a great potential for the growth of a website. Marketing a website is costly and laborious; however, with the voluntary help of a website's members, even without active encouragement, the marketing effort is distributed, perhaps even increased! Members' contribution however small will soon accumulate. The growth observed by such a program will be exponential.
Revenue sharing on paper is a great idea; the concept is sound - so why hasn't it taken off? Are the webmasters apprehensive to share their revenue? Are the users uneasy about sharing their ID? Or is it the case that they wouldn't generate that much revenue anyway?
It seems that the slow uptake of revenue sharing by webmasters can be attributed to all three reasons. The problem remains that for a webmaster to generate substantial revenue, the volume of traffic must be large. Revenue sharing has recently been implemented most prominently in forums. Theoretically, forums present the perfect platform for revenue sharing, with consistent updates of original content, with recurring and loyal traffic in addition to new visitors. Advertisements will acquire a lot of impressions, and for the most part the forum topics will be focused enough to generate highly targeted advertisements.
The problems arise when we take into consideration how many members a successful forum generally has. The prospects of forum members generating substantial revenue, even the most dedicated users with the greatest number of posts, are generally low as they are competing against hundreds of other members for impressions. If a webmaster wishes to implement revenue sharing in a forum, he will have to decide how to distribute the revenue. Sharing it evenly will only appeal short term, as members will not benefit from their loyalty. On the contrary, distributing the revenue according to the number of posts and hence content submitted by users - the most ethical model, will not create such an appeal to new members. Having said so, the topic and quality of a forum will decide whether someone decides to join, rather than a revenue sharing program - however it's the appeal and unique selling point of revenue sharing; to stand out from the crowd is what makes revenue sharing such a valuable marketing tool in the face of daunting competition presented by the internet.
How can we rectify the weaknesses that are currently preventing revenue sharing from taking off? It seems we must look elsewhere, for another platform or medium on which to host revenue sharing.
Article directories have been hailed as the number one way to promote your website, your business, and your name. Recently, freely distributed article management systems have made it possible for anyone to establish an article directory in minutes, and article syndication websites have made distributing your articles to thousands of directories simple and quick. We are beginning to see the imminent decline of any new hot trend on the internet, as too many people decide to join the latest craze. Established article directories however, are still valuable resources for webmasters looking for content or for the marketing of their articles. In the face of competition, establishing an article directory no longer holds such an appeal, and with the major search engines clamping down on the value of duplicated content, it seems the prospects of succeeding are running low. However, if we consider what article directories consist of; categorised, high quality, and content rich articles written by experts, we realize they are the perfect platform for revenue sharing.
Evidently, revenue sharing is a great selling point for a content driven website. By offering revenue sharing, a webmaster can attract a greater number of contributors, who in turn will be rewarded proportionally to the level of their contribution. The more articles they write, or posts they publish, the greater the revenue they will generate. No longer is the promotion of the website solely in the interest of the webmaster. Once revenue sharing is implemented, members will also seek to drive traffic to the website, to their content where their adverts are displayed.
If and how you choose to implement revenue sharing is up to you. It's the inspirational 1% of genius.
Authors Resource Box:
"The Webmaster Diaries". an experiment in revenue sharing! Sion Fletcher invites you to join FREE today, and earn 100% of the revenue you generate from your articles.
http://www.fortunes-today.com
View Original Article Source at Altrana.com
Revenue sharing is a concept ready and waiting to be discovered. The potential is enormous, eager to be exploited by the one webmaster that has vision enough to realize its full potential. Millions of users share ideas, advice and opinions on the internet every second of every day, creating a wealth of information, and ample content to advertise successfully. Information, ideas, opinions and expression is why people come to the internet; and like all the great ideas such as blogging - revenue sharing is a concept that is fuelled by this wealth of content people create everyday.
Revenue sharing simply involves members having their advertisements displayed along the content they create. Sounds simple enough, too simple, perhaps your enthusiasm just wavered a little, but don't be dubious!
Revenue sharing is mutually beneficial, a win-win situation. It will appeal to the users who create the content, as they personally receive a share of the revenue generated for their contribution; and for the webmaster that now has a website of unique appeal - a reward for the contribution of its users. The beauty of revenue sharing however is that the webmaster does not personally pay a penny (or a cent) to fund the scheme. Users generate their own content, their own impressions and their own revenue. The increased appeal, traffic, and marketing of the website easily offset any revenue the webmaster looses to his members. Can revenue sharing really do all that?
If we consider a website running a revenue sharing scheme, it is now in the interest of both the webmaster and the web user to generate traffic. Both the webmaster and the members will actively drive traffic to the website, perhaps in moderate terms such as word of mouth, or a quick link in another forum - but it's these links that truly carry value. Reviews, testimonials and opinions are what sell products, services and websites on the internet. Such a situation if it can be established generates a great potential for the growth of a website. Marketing a website is costly and laborious; however, with the voluntary help of a website's members, even without active encouragement, the marketing effort is distributed, perhaps even increased! Members' contribution however small will soon accumulate. The growth observed by such a program will be exponential.
Revenue sharing on paper is a great idea; the concept is sound - so why hasn't it taken off? Are the webmasters apprehensive to share their revenue? Are the users uneasy about sharing their ID? Or is it the case that they wouldn't generate that much revenue anyway?
It seems that the slow uptake of revenue sharing by webmasters can be attributed to all three reasons. The problem remains that for a webmaster to generate substantial revenue, the volume of traffic must be large. Revenue sharing has recently been implemented most prominently in forums. Theoretically, forums present the perfect platform for revenue sharing, with consistent updates of original content, with recurring and loyal traffic in addition to new visitors. Advertisements will acquire a lot of impressions, and for the most part the forum topics will be focused enough to generate highly targeted advertisements.
The problems arise when we take into consideration how many members a successful forum generally has. The prospects of forum members generating substantial revenue, even the most dedicated users with the greatest number of posts, are generally low as they are competing against hundreds of other members for impressions. If a webmaster wishes to implement revenue sharing in a forum, he will have to decide how to distribute the revenue. Sharing it evenly will only appeal short term, as members will not benefit from their loyalty. On the contrary, distributing the revenue according to the number of posts and hence content submitted by users - the most ethical model, will not create such an appeal to new members. Having said so, the topic and quality of a forum will decide whether someone decides to join, rather than a revenue sharing program - however it's the appeal and unique selling point of revenue sharing; to stand out from the crowd is what makes revenue sharing such a valuable marketing tool in the face of daunting competition presented by the internet.
How can we rectify the weaknesses that are currently preventing revenue sharing from taking off? It seems we must look elsewhere, for another platform or medium on which to host revenue sharing.
Article directories have been hailed as the number one way to promote your website, your business, and your name. Recently, freely distributed article management systems have made it possible for anyone to establish an article directory in minutes, and article syndication websites have made distributing your articles to thousands of directories simple and quick. We are beginning to see the imminent decline of any new hot trend on the internet, as too many people decide to join the latest craze. Established article directories however, are still valuable resources for webmasters looking for content or for the marketing of their articles. In the face of competition, establishing an article directory no longer holds such an appeal, and with the major search engines clamping down on the value of duplicated content, it seems the prospects of succeeding are running low. However, if we consider what article directories consist of; categorised, high quality, and content rich articles written by experts, we realize they are the perfect platform for revenue sharing.
Evidently, revenue sharing is a great selling point for a content driven website. By offering revenue sharing, a webmaster can attract a greater number of contributors, who in turn will be rewarded proportionally to the level of their contribution. The more articles they write, or posts they publish, the greater the revenue they will generate. No longer is the promotion of the website solely in the interest of the webmaster. Once revenue sharing is implemented, members will also seek to drive traffic to the website, to their content where their adverts are displayed.
If and how you choose to implement revenue sharing is up to you. It's the inspirational 1% of genius.
Authors Resource Box:
"The Webmaster Diaries". an experiment in revenue sharing! Sion Fletcher invites you to join FREE today, and earn 100% of the revenue you generate from your articles.
http://www.fortunes-today.com
View Original Article Source at Altrana.com
Adsense!
by Dead-Yahoo
AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.
It currently uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)
Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:
1. They use a wide range of traffic generating techniques including but not limited to online advertising.
2. They build valuable content on their sites; content which attracts AdSense ads and which pay out the most when they get clicked.
3. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
AdSense for feeds:
In May 2005, Google unveiled AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising � and in the long run, more quality feeds to choose from".
AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's site in the same way as regular AdSense ads.
AdSense for search:
A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.
How AdSense works:
Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.
The storage requirements of an AdSense system are stunningly modest. If each URL has just 8 "high-value" keywords, each represented by a single 32-bit number, then the keywords for each URL could be represented with just 32 bytes. The high value keywords of 4 billion URLs could be stored in 128GB, which would cost only $100 (circa 2006). 400 billion URLs or 100 drives (for a redundancy of 100) would require only $10,000 in storage costs.
AdSense serves a very large number of pages each day. If each day around 1B people saw 10 AdSense impressions (or 100M people saw 100 AdSense impressions), then AdSense would serve around 10B requests/day, or 115,741 requests/sec. If one machine can serve 20 reqs/second (seek times to read a random 4096-byte location on a drive allow for bursts of well over 100 reqs/second), then Google would require 5,787 servers to serve these 10B reqs/day. If each of these servers were hosted at a cost of $100/month, then it would cost $579K/month to run the adservers needed.
Suppose these 10B impressions/day generated clicks at a clickthrough rate of .3% and an average CPC of $.10. Then each day Google would receive 30M clicks/day (347 clicks/sec), generating $3M/day ($34.77/sec), or 900M clicks/month, generating $90M/month.
Abuse:
Some webmasters create sites tailored to lure searchers from Google and other engines onto their AdSense to make money from clicks. These "zombie" sites often contain nothing but a large amount of interconnected, automated content (e.g. a directory with content from the Open Directory Project). Possibly the most popular form of such "AdSense farms" are splogs ("spam blogs"), which are centered around known high-paying keywords. Also many sites use free content from other web sites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.
Criticism:
Due to concerns about click fraud, Google AdSense has been criticized by some SEO firms as a large source of what Google calls "invalid clicks". In response, Google says that it "removes publishers from their partner network on a daily basis". Some disabled publishers have complained that the process is not transparent or accountable.
To help prevent click fraud, publishers can choose from a number of click tracking programs. These programs will display detailed information about the visitors who click on the AdSense pages. Publishers can use that data to determine if they've been a victim of click fraud or not. There seems to be many such commercial scripts available. An open-source alternative is AdLogger.
Google has also come under fire for not doing enough to combat the misuse of trademarks. Since 2004, Google had stopped prohibiting advertisers from bidding on any keyword, including trademarked terms.
Ankit Talwar - Web Designer
Authors Resource Box:
Ankit Talwar is the owner of www.Dead-Yahoo.com. He is a Web Designer.
View Original Article Source at Altrana.com
AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.
It currently uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)
Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:
1. They use a wide range of traffic generating techniques including but not limited to online advertising.
2. They build valuable content on their sites; content which attracts AdSense ads and which pay out the most when they get clicked.
3. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
AdSense for feeds:
In May 2005, Google unveiled AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising � and in the long run, more quality feeds to choose from".
AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's site in the same way as regular AdSense ads.
AdSense for search:
A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.
How AdSense works:
Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.
The storage requirements of an AdSense system are stunningly modest. If each URL has just 8 "high-value" keywords, each represented by a single 32-bit number, then the keywords for each URL could be represented with just 32 bytes. The high value keywords of 4 billion URLs could be stored in 128GB, which would cost only $100 (circa 2006). 400 billion URLs or 100 drives (for a redundancy of 100) would require only $10,000 in storage costs.
AdSense serves a very large number of pages each day. If each day around 1B people saw 10 AdSense impressions (or 100M people saw 100 AdSense impressions), then AdSense would serve around 10B requests/day, or 115,741 requests/sec. If one machine can serve 20 reqs/second (seek times to read a random 4096-byte location on a drive allow for bursts of well over 100 reqs/second), then Google would require 5,787 servers to serve these 10B reqs/day. If each of these servers were hosted at a cost of $100/month, then it would cost $579K/month to run the adservers needed.
Suppose these 10B impressions/day generated clicks at a clickthrough rate of .3% and an average CPC of $.10. Then each day Google would receive 30M clicks/day (347 clicks/sec), generating $3M/day ($34.77/sec), or 900M clicks/month, generating $90M/month.
Abuse:
Some webmasters create sites tailored to lure searchers from Google and other engines onto their AdSense to make money from clicks. These "zombie" sites often contain nothing but a large amount of interconnected, automated content (e.g. a directory with content from the Open Directory Project). Possibly the most popular form of such "AdSense farms" are splogs ("spam blogs"), which are centered around known high-paying keywords. Also many sites use free content from other web sites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.
Criticism:
Due to concerns about click fraud, Google AdSense has been criticized by some SEO firms as a large source of what Google calls "invalid clicks". In response, Google says that it "removes publishers from their partner network on a daily basis". Some disabled publishers have complained that the process is not transparent or accountable.
To help prevent click fraud, publishers can choose from a number of click tracking programs. These programs will display detailed information about the visitors who click on the AdSense pages. Publishers can use that data to determine if they've been a victim of click fraud or not. There seems to be many such commercial scripts available. An open-source alternative is AdLogger.
Google has also come under fire for not doing enough to combat the misuse of trademarks. Since 2004, Google had stopped prohibiting advertisers from bidding on any keyword, including trademarked terms.
Ankit Talwar - Web Designer
Authors Resource Box:
Ankit Talwar is the owner of www.Dead-Yahoo.com. He is a Web Designer.
View Original Article Source at Altrana.com
Friday, November 17, 2006
How Much Does Your Google Adsense Really Make
by Danny Wirken
Since its introduction in 2003, the Google Adsense program has greatly help bloggers defray hosting charges and other costs related to running blogs. Blogging can be very expensive especially when you have high levels of traffic and numerous pages. Many are turning to Google Adsense to generate some revenue from their blogs and what's more, earn some extra on the side.
What Google Adsense Is
Adsense is an advertising program run by Internet giant Google. Google Adsense allows you (blog owner) to sell advertising space on your blog. The program enables you to display relevant text and banner ads on your blog's content pages. Banner ads are the most common form of online advertising displayed at the top of many blog pages. Google pays you a fee when the visitor clicks on the ad.
When you join the Adsense program, you get access to Adsense for content which places ads on your content pages. Because the ads are targeted to what visitors are looking for on your blog or they match the interests of the visitors your content attracts, you earn and at the same time enhance your content pages. Google uses its vast search technology resources to serve ads based on blog content. In this regard, Adsense has become a popular choice for placing advertisements on a blog because the content of the ads is relevant to the blog. For example, ads for kitchen utensils will appear on a blog post about healthy cooking. Google has an extensive inventory of ads for all categories, business, practically for all kinds of content. If Google is unable to display targeted ads on your blog page, you can display a default ad of your choice.
A companion to the Adsense for content is the Adsense for search. It allows you to add a Google search box on your pages. This keeps the visitors on your blog longer since they can search from right on your blog. When a visitor searches the web using the search box, Google shares any ad revenue it makes from those searches with you and you shell nothing to participate.
Another recent addition is the Adsense for feeds. This runs on RSS and Atom feeds. RSS and Atom feeds are standards for publishing regular updates to blog-based content. Ads are displayed in the most suitable feed articles. You are paid for your blog's original content; visitors see appropriate advertising and more relevant feeds to choose from.
How to Join
There is no rigid criteria to conform to for acceptance into the Google Adsense program, unlike other online ad networks that place minimum traffic requirement to be accepted. The only real criterion is acceptable content. Of course, any ad program wants to attract quality content blogs only. Assuming you already have a blog on which you can include Adsense links, you first need to be accepted into the program. The first step is to go to http://www.google.com/adsense to sign up. Google will review your blog to find out if you have the necessary traffic and the content that would bring in sufficient clicks to make your taking part in the program beneficial to Google and to you.
Once you are accepted, all you need is a bit of javascript code to incorporate the advertisements into the accepted blog site. Google does the rest like providing appropriate ad links from its inventory of clients to your blog. Targeted ads will start showing up on your blog.
How It Works
There are two sides to Google advertising one for advertisers selling a product or service called Adwords and Adsense for blog publishers. Advertisers pay Google to have their ads designed using Adwords appear next to the search page results in Google and a list of significant keywords for their offerings. Google will display an ad only if the provided keywords conform to a visitor search. An advertiser pays Google on a cost per click (CPC) basis. This means an advertiser pays only for that ad if the visitor clicks on the ad and visits the advertiser's site. Advertisers compete with one another to buy search keywords usually from five cents and above. Nevertheless, Google also takes into consideration the search engine ranking of the advertiser blog, so no one site can just buy keywords. For example, a purchase of the keywords "digital camera" produces ads next to Google search result in its home page. Said purchase also shows Adsense ads for digital cameras on other blogs where digital cameras are mentioned.
For their part, blog publishers using Adsense create relevant pages. Google sends out Mediabots (digital robots) which use special algorithms to crawl the host blog page and evaluate the content to determine what keywords are relevant and report the result to Google's ad server which then serves the appropriate ads. Blog publishers get paid a percentage of the fee that Google receives from the advertiser. This is done through a combination of a pay per click (PPC) and pay per impression basis. Impression is the number of times a specific ad has been displayed. A blog publisher is reimbursed at a fixed rate per thousand impressions. If a page isn't significant enough, a blog publisher doesn't get paid as much. There is no charge for the blog publisher to join Adsense. All costs are covered by the advertiser who participates in Adwords.
How Much Money It Makes
The amount of money you (blog publisher) can expect from Google Adsense depends upon several factors. If your blog draws tons of traffic and you focus on a particular niche, Google will serve ads that appeal to visitors of your site. For instance, if you maintain a popular blog devoted to portable media player, you can make a windfall because of the high level of competition for related keywords. Rates for competitive keywords can exceed $1 which impacts your blog's earning potential. Conversely, if you are in a less competitive niche, you get occasional traffic only, thus less visitors click on your ads which equates to less money earned.
How much each advertisement pays per generated click is also another important factor. Each Adsense ad is not worth the same. An ad may give you ten cents while another may give you $1 per click. It depends on the demand for that kind of ad. If a number of advertisers are bidding for the same advertising space, the advertiser offering the most per click will get their ad displayed first.
Ad formats and placements influence revenue. Placing ads on the right part of the blog page is significant so that visitors looking at your page will see the ad, at the same time it will be not be overly intrusive to put visitors off.
Fundamentally though, it is all about content. To make money from Adsense, you have to know what your visitors are looking for. It may be information on a topic, a product they want to buy or a service they want to avail of and entertainment. Offering visitors good content will generate highly relevant ads which in turn will draw more clicks on the ads displayed. To optimize content, the same basic rules for search engine optimization apply.
Google doesn't publish the percentage it takes as a commission and only displays what the blog owner receives in member reports. However, you can make a rough estimate. The average click through rate (CTR) for online advertising is generally around 0.5 to 1%. CTR is the rate at which visitors click an advertisement usually calculated as a percentage of ad impressions (number of times a specific ad has been displayed). What each click pays is dependent on the content and keywords that are generating the ads being served.
Although Google doesn't release the amount it pays for keywords, you can sign up as an advertiser on top of being a participant in the Adsense program for $5 and see for yourself how much advertisers are paying Google for various click through. For example, a thousand page views with Google ads on them per day, at 1% click through rate and 25 cents per click will yield $2.50 per day. Not a lot but it can cover hosting fees or service fees.
Google Adsense is not a get rich quick program. But there are documented cases of bloggers earning as much as $5,000 a month and more. In fact, Jason Calacanis sold his blog network, Weblogs Inc. for a whopping $25 - $40 million on Google Adsense revenues of $1 million yearly. There isn't any sense why a blogger can't earn much from Google Adsense program. Definitely, there are thousands of dollars worth of reasons to make money from Google Adsense.
Authors Resource Box:
http://www.theinternetone.net
View Original Article Source at Altrana.com
Since its introduction in 2003, the Google Adsense program has greatly help bloggers defray hosting charges and other costs related to running blogs. Blogging can be very expensive especially when you have high levels of traffic and numerous pages. Many are turning to Google Adsense to generate some revenue from their blogs and what's more, earn some extra on the side.
What Google Adsense Is
Adsense is an advertising program run by Internet giant Google. Google Adsense allows you (blog owner) to sell advertising space on your blog. The program enables you to display relevant text and banner ads on your blog's content pages. Banner ads are the most common form of online advertising displayed at the top of many blog pages. Google pays you a fee when the visitor clicks on the ad.
When you join the Adsense program, you get access to Adsense for content which places ads on your content pages. Because the ads are targeted to what visitors are looking for on your blog or they match the interests of the visitors your content attracts, you earn and at the same time enhance your content pages. Google uses its vast search technology resources to serve ads based on blog content. In this regard, Adsense has become a popular choice for placing advertisements on a blog because the content of the ads is relevant to the blog. For example, ads for kitchen utensils will appear on a blog post about healthy cooking. Google has an extensive inventory of ads for all categories, business, practically for all kinds of content. If Google is unable to display targeted ads on your blog page, you can display a default ad of your choice.
A companion to the Adsense for content is the Adsense for search. It allows you to add a Google search box on your pages. This keeps the visitors on your blog longer since they can search from right on your blog. When a visitor searches the web using the search box, Google shares any ad revenue it makes from those searches with you and you shell nothing to participate.
Another recent addition is the Adsense for feeds. This runs on RSS and Atom feeds. RSS and Atom feeds are standards for publishing regular updates to blog-based content. Ads are displayed in the most suitable feed articles. You are paid for your blog's original content; visitors see appropriate advertising and more relevant feeds to choose from.
How to Join
There is no rigid criteria to conform to for acceptance into the Google Adsense program, unlike other online ad networks that place minimum traffic requirement to be accepted. The only real criterion is acceptable content. Of course, any ad program wants to attract quality content blogs only. Assuming you already have a blog on which you can include Adsense links, you first need to be accepted into the program. The first step is to go to http://www.google.com/adsense to sign up. Google will review your blog to find out if you have the necessary traffic and the content that would bring in sufficient clicks to make your taking part in the program beneficial to Google and to you.
Once you are accepted, all you need is a bit of javascript code to incorporate the advertisements into the accepted blog site. Google does the rest like providing appropriate ad links from its inventory of clients to your blog. Targeted ads will start showing up on your blog.
How It Works
There are two sides to Google advertising one for advertisers selling a product or service called Adwords and Adsense for blog publishers. Advertisers pay Google to have their ads designed using Adwords appear next to the search page results in Google and a list of significant keywords for their offerings. Google will display an ad only if the provided keywords conform to a visitor search. An advertiser pays Google on a cost per click (CPC) basis. This means an advertiser pays only for that ad if the visitor clicks on the ad and visits the advertiser's site. Advertisers compete with one another to buy search keywords usually from five cents and above. Nevertheless, Google also takes into consideration the search engine ranking of the advertiser blog, so no one site can just buy keywords. For example, a purchase of the keywords "digital camera" produces ads next to Google search result in its home page. Said purchase also shows Adsense ads for digital cameras on other blogs where digital cameras are mentioned.
For their part, blog publishers using Adsense create relevant pages. Google sends out Mediabots (digital robots) which use special algorithms to crawl the host blog page and evaluate the content to determine what keywords are relevant and report the result to Google's ad server which then serves the appropriate ads. Blog publishers get paid a percentage of the fee that Google receives from the advertiser. This is done through a combination of a pay per click (PPC) and pay per impression basis. Impression is the number of times a specific ad has been displayed. A blog publisher is reimbursed at a fixed rate per thousand impressions. If a page isn't significant enough, a blog publisher doesn't get paid as much. There is no charge for the blog publisher to join Adsense. All costs are covered by the advertiser who participates in Adwords.
How Much Money It Makes
The amount of money you (blog publisher) can expect from Google Adsense depends upon several factors. If your blog draws tons of traffic and you focus on a particular niche, Google will serve ads that appeal to visitors of your site. For instance, if you maintain a popular blog devoted to portable media player, you can make a windfall because of the high level of competition for related keywords. Rates for competitive keywords can exceed $1 which impacts your blog's earning potential. Conversely, if you are in a less competitive niche, you get occasional traffic only, thus less visitors click on your ads which equates to less money earned.
How much each advertisement pays per generated click is also another important factor. Each Adsense ad is not worth the same. An ad may give you ten cents while another may give you $1 per click. It depends on the demand for that kind of ad. If a number of advertisers are bidding for the same advertising space, the advertiser offering the most per click will get their ad displayed first.
Ad formats and placements influence revenue. Placing ads on the right part of the blog page is significant so that visitors looking at your page will see the ad, at the same time it will be not be overly intrusive to put visitors off.
Fundamentally though, it is all about content. To make money from Adsense, you have to know what your visitors are looking for. It may be information on a topic, a product they want to buy or a service they want to avail of and entertainment. Offering visitors good content will generate highly relevant ads which in turn will draw more clicks on the ads displayed. To optimize content, the same basic rules for search engine optimization apply.
Google doesn't publish the percentage it takes as a commission and only displays what the blog owner receives in member reports. However, you can make a rough estimate. The average click through rate (CTR) for online advertising is generally around 0.5 to 1%. CTR is the rate at which visitors click an advertisement usually calculated as a percentage of ad impressions (number of times a specific ad has been displayed). What each click pays is dependent on the content and keywords that are generating the ads being served.
Although Google doesn't release the amount it pays for keywords, you can sign up as an advertiser on top of being a participant in the Adsense program for $5 and see for yourself how much advertisers are paying Google for various click through. For example, a thousand page views with Google ads on them per day, at 1% click through rate and 25 cents per click will yield $2.50 per day. Not a lot but it can cover hosting fees or service fees.
Google Adsense is not a get rich quick program. But there are documented cases of bloggers earning as much as $5,000 a month and more. In fact, Jason Calacanis sold his blog network, Weblogs Inc. for a whopping $25 - $40 million on Google Adsense revenues of $1 million yearly. There isn't any sense why a blogger can't earn much from Google Adsense program. Definitely, there are thousands of dollars worth of reasons to make money from Google Adsense.
Authors Resource Box:
http://www.theinternetone.net
View Original Article Source at Altrana.com
Thursday, November 16, 2006
Adsense Revenues - Streams of Alternative Profits
by Stephen Wright
Copyright 2006 Stephen Wright
There are thousands, if not millions of ways to be successful on the internet. Many internet marketing ideas readily exist that someone else has developed and perfected, just waiting to be implemented. One such opportunity is using the Adsense program with none other than Google. Very quickly, anyone who has already started their Adsense program has figured out that just getting your account set up, putting the advertisement snippets on your web pages are a few helpful marketing ideas to enhance your revenue and profits.
According to Google, the Adsense program contains three distinct sections that influence the exact amount of your revenue. These are: Clickthrough rates, Page impressions, and Effective cost per thousand impressions (CPM).
It may seem simple but the truth for many is, by simply adding Google ads to any new or existing website you have will automatically maximize possible revenue streams. Google places relevant CPC (cost-per-click) and CPM ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over Adsense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.
Clickthrough rates are mathematically determined as a percentage of viewers who have chosen to click on your particular advertisement, versus the total number of impressions viewed. This number can be influenced and enhanced by carful wording, structure, and layout of the surrounding information to any given ad. Google attempts to adapt each advertisement placed to appropriately fit their ad to the content, context, and relevance of the web pages themselves. The more the information surrounding the Google ads have in common, the more specific and targeted Google is able to make their ads.
For example, if your web page is designed to focus on bicycles, you would make sure that the work "bicycles" appears prominently through the page, typically with several aspects about the bikes outlined. This greatly increases the likelihood that Google will deliver specific advertisements for bicycles to your ad pages. The net effect is delivery of targeted which in turn increases your clickthrough rate.
Page impressions simply stated are the number of occurrences web pages that contain Adsense ads are viewed for a given period of time. There is no getting around this issue. Unless you have traffic coming to your site, well maximized Adsense activities will do you no good! Increasing traffic to your site is a multi-dimensional effort that involves a multitude of different techniques and efforts. These typically include such things as a reciprocal linking strategy, article submissions, forum participation, directory submission, pay-per-click (PPC) programs, and a carefully planned and implemented search engine optimization (SEO) strategy.
Effective cost per thousand impressions (CPM). The measure of importance for CPM gauges a marketer's average revenues or earnings, per thousand clicks. The goal being to increase the CPM earnings average as high as possible. This ensures maximum profits and revenues. A key to increasing the CPM effectiveness is careful selection of keywords. Depending on the popularity of specific words, Google pays according to this popularity. Keywords that receive millions of clicks pay a much higher rate (per click) than those with low click frequency. To locate additional information about keyword research tools, simply run a search on Google. You will find information ranging from the use of search engines such as Overture, to a wide variety of keyword search tools.
Utilizing these simple techniques, you should be able to substantially increase your profits and success with the Google Adsense program. Combining these with other strategies (such as the location Google ads within a given web page) will dramatically increase both the efficiency and effectiveness of your campaign activities.
Authors Resource Box:
Stephen Wright is President & CEO of www.InternetMarketingUSA.com Would you like to make money online, but don't know where to begin? Here's 3 easy steps that really work: http://www.internetmarketingusa.com/pips.html
View Original Article Source at Altrana.com
Copyright 2006 Stephen Wright
There are thousands, if not millions of ways to be successful on the internet. Many internet marketing ideas readily exist that someone else has developed and perfected, just waiting to be implemented. One such opportunity is using the Adsense program with none other than Google. Very quickly, anyone who has already started their Adsense program has figured out that just getting your account set up, putting the advertisement snippets on your web pages are a few helpful marketing ideas to enhance your revenue and profits.
According to Google, the Adsense program contains three distinct sections that influence the exact amount of your revenue. These are: Clickthrough rates, Page impressions, and Effective cost per thousand impressions (CPM).
It may seem simple but the truth for many is, by simply adding Google ads to any new or existing website you have will automatically maximize possible revenue streams. Google places relevant CPC (cost-per-click) and CPM ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over Adsense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.
Clickthrough rates are mathematically determined as a percentage of viewers who have chosen to click on your particular advertisement, versus the total number of impressions viewed. This number can be influenced and enhanced by carful wording, structure, and layout of the surrounding information to any given ad. Google attempts to adapt each advertisement placed to appropriately fit their ad to the content, context, and relevance of the web pages themselves. The more the information surrounding the Google ads have in common, the more specific and targeted Google is able to make their ads.
For example, if your web page is designed to focus on bicycles, you would make sure that the work "bicycles" appears prominently through the page, typically with several aspects about the bikes outlined. This greatly increases the likelihood that Google will deliver specific advertisements for bicycles to your ad pages. The net effect is delivery of targeted which in turn increases your clickthrough rate.
Page impressions simply stated are the number of occurrences web pages that contain Adsense ads are viewed for a given period of time. There is no getting around this issue. Unless you have traffic coming to your site, well maximized Adsense activities will do you no good! Increasing traffic to your site is a multi-dimensional effort that involves a multitude of different techniques and efforts. These typically include such things as a reciprocal linking strategy, article submissions, forum participation, directory submission, pay-per-click (PPC) programs, and a carefully planned and implemented search engine optimization (SEO) strategy.
Effective cost per thousand impressions (CPM). The measure of importance for CPM gauges a marketer's average revenues or earnings, per thousand clicks. The goal being to increase the CPM earnings average as high as possible. This ensures maximum profits and revenues. A key to increasing the CPM effectiveness is careful selection of keywords. Depending on the popularity of specific words, Google pays according to this popularity. Keywords that receive millions of clicks pay a much higher rate (per click) than those with low click frequency. To locate additional information about keyword research tools, simply run a search on Google. You will find information ranging from the use of search engines such as Overture, to a wide variety of keyword search tools.
Utilizing these simple techniques, you should be able to substantially increase your profits and success with the Google Adsense program. Combining these with other strategies (such as the location Google ads within a given web page) will dramatically increase both the efficiency and effectiveness of your campaign activities.
Authors Resource Box:
Stephen Wright is President & CEO of www.InternetMarketingUSA.com Would you like to make money online, but don't know where to begin? Here's 3 easy steps that really work: http://www.internetmarketingusa.com/pips.html
View Original Article Source at Altrana.com
Sunday, November 12, 2006
Adsense Websites
by Andy West -
Are you ready to start making some serious cash? Sick and tired of trying online businesses that seem destined to fail from the start? Then it's time to look at setting up your own Adsense websites for profit. Many people fail to realize that making money online is very simple if they know where to look. It is very true that the money seems to trickle down on the internet in terms of commerce, and this is especially true when discussing Adsense websites. Think about how many investors have poured money into Google, and then picture how many millions of people advertise with Google each day. The numbers are mind boggling, and that is why Adsense websites can afford to pay you a ton of cash if you know how to set up your sites for profit. There is literally an endless amount of money to be made with Adsense websites for the person that takes the time to learn about the trade, and utilizes the tools and tips needed to bring home big profits from Adsense websites. Without a doubt the most consistent way to make money online today is through affiliate marketing. Adsense websites provide you with an easy way to get involved with the Internet's top affiliate, Google's Adsense.
Simply setting up a website, and putting the Adsense websites to work for you won't cut it, and certainly will not make you rich. The key to Adsense websites is the keyword placement, and the building of content and quality. In order to fully realize what is in this secret recipe one must first understand how Adsense websites really work. Advertisers typically pay Google to put their ads in areas where customers might be searching for them. Then, the advertisers pay more money to have the customers click them. When the Adsense websites are set up for ease of use for a customer, chances are they will get a click. Each time an Adsense website ad gets a click, you will receive a payment for that click, typically a few cents to a dollar per click. This is how Adsense websites work, and how thousands of people have been making a small fortune for years off of Google.
One product that works well is adsensegold, a unique e-book that explains how Adsense websites can make you a lot of money. The one time fee of less than $100 accounts for all that one needs to start making money with Adsense websites, and is a great way to get a solid body of knowledge on what works with Adsense websites, and what doesn't. Further adsensegold is owned and operated by an Adsense guru that has made a fortune using the same techniques.
Also there is a site adsensepowerpack that provides a large amount of Adsense websites for you to use for your profit. Since the websites are unique and custom made, one can utilize them to make major cash from Adsense websites each and every day.
Whatever the product, it is important to look at unbiased customer reviews of the products before purchasing them. With Adsense websites, it is necessary to check out a site like Review Place where customers chime in about the quality of a product, and its overall ease of use. When visiting Review Place users can get information about the price, and quality of many Adsense websites, and related products.
Making money with Adsense websites can be an easy task if you follow the road carefully and look for the best deals possible. It is not always necessary to purchase a product to make money with Adsense websites, but it can greatly help increase your chances for success.
Authors Resource Box:
Andy West is a freelance writer for ReviewPlace. For more information and reviews of Adsense Websites, please visit ReviewPlace.com .
View Original Article Source at Altrana.com
Are you ready to start making some serious cash? Sick and tired of trying online businesses that seem destined to fail from the start? Then it's time to look at setting up your own Adsense websites for profit. Many people fail to realize that making money online is very simple if they know where to look. It is very true that the money seems to trickle down on the internet in terms of commerce, and this is especially true when discussing Adsense websites. Think about how many investors have poured money into Google, and then picture how many millions of people advertise with Google each day. The numbers are mind boggling, and that is why Adsense websites can afford to pay you a ton of cash if you know how to set up your sites for profit. There is literally an endless amount of money to be made with Adsense websites for the person that takes the time to learn about the trade, and utilizes the tools and tips needed to bring home big profits from Adsense websites. Without a doubt the most consistent way to make money online today is through affiliate marketing. Adsense websites provide you with an easy way to get involved with the Internet's top affiliate, Google's Adsense.
Simply setting up a website, and putting the Adsense websites to work for you won't cut it, and certainly will not make you rich. The key to Adsense websites is the keyword placement, and the building of content and quality. In order to fully realize what is in this secret recipe one must first understand how Adsense websites really work. Advertisers typically pay Google to put their ads in areas where customers might be searching for them. Then, the advertisers pay more money to have the customers click them. When the Adsense websites are set up for ease of use for a customer, chances are they will get a click. Each time an Adsense website ad gets a click, you will receive a payment for that click, typically a few cents to a dollar per click. This is how Adsense websites work, and how thousands of people have been making a small fortune for years off of Google.
One product that works well is adsensegold, a unique e-book that explains how Adsense websites can make you a lot of money. The one time fee of less than $100 accounts for all that one needs to start making money with Adsense websites, and is a great way to get a solid body of knowledge on what works with Adsense websites, and what doesn't. Further adsensegold is owned and operated by an Adsense guru that has made a fortune using the same techniques.
Also there is a site adsensepowerpack that provides a large amount of Adsense websites for you to use for your profit. Since the websites are unique and custom made, one can utilize them to make major cash from Adsense websites each and every day.
Whatever the product, it is important to look at unbiased customer reviews of the products before purchasing them. With Adsense websites, it is necessary to check out a site like Review Place where customers chime in about the quality of a product, and its overall ease of use. When visiting Review Place users can get information about the price, and quality of many Adsense websites, and related products.
Making money with Adsense websites can be an easy task if you follow the road carefully and look for the best deals possible. It is not always necessary to purchase a product to make money with Adsense websites, but it can greatly help increase your chances for success.
Authors Resource Box:
Andy West is a freelance writer for ReviewPlace. For more information and reviews of Adsense Websites, please visit ReviewPlace.com .
View Original Article Source at Altrana.com
